Funny Bird Radio is a local news station based in the Philippines. The existing identity had served the station for years but no longer reflected the direction the client wanted to take his brand.
The rebrand strips away the noise and rebuilds the mark from the ground up — drawing on retro Americana badge design to create something that feels confident, warm, and built to last.
Role: Brand identity, logo design, colour & type system, mockup production.
Tools: Affinity Designer, Affinity Photo, Affinity Publisher.
Deliverables: Logo system, colour palette, typography system, social media & merch mockups.
Client: Emil Peredo — local news station owner, Philippines.
The result helped Emil land a reporting role at the station. A brand that works.
Starting from the original mark, each iteration refined the identity — testing legibility, colour, and personality until the final badge felt timeless and intentional. The small details matter: the bird's head replaces the dot on the "i" in Bird.
The palette draws on warm browns, bold orange, and a pop of teal — colours that feel vintage without feeling dated. The typography pairs a strong display face with clean body text, keeping the brand readable across all sizes.
The identity was applied across merchandise and social media to show how the brand lives beyond the logo. From embroidered merch to Instagram campaign posts, the Funny Bird mark holds up confidently at every scale.
“It was a nice experience working with Clarice Kamil with this project. I was a satisfied customer with her good attention to detail with my logo.”
— Emil Peredo, Client
I design brand identities, packaging systems, and visual campaigns that help brands stand out. If you're hiring for graphic design or brand work, let's connect.
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