01 — Logo Sketches
Every mark starts with paper. These early explorations drove the direction of the final logo system — testing organic shapes, proportions, and the visual language that would eventually define the OKOLOOM identity.
Course instructor: Negin Etemadi
Okoloom is a student rebrand concept created for a branding course. The brief called for a modern sustainable lifestyle identity that feels premium, warm, and adaptable across physical and digital touchpoints.
I led the identity development for this concept, including the logo system, typography, color palette, packaging concepts, social media assets, and brand storytelling.
Role: Brand identity, typography, packaging, digital marketing.
Tools: Adobe Illustrator, Photoshop, Figma.
Deliverables: Logo system, packaging mockups, brand guidelines, social collateral.
Timeline: 2-week course project.
The design strategy uses organic forms, a warm palette, and clear typography to create a memorable brand system that works as well on packaging as it does on social media.
Every mark starts with paper. These early explorations drove the direction of the final logo system — testing organic shapes, proportions, and the visual language that would eventually define the OKOLOOM identity.
A strong logo system needs rules to stay consistent. These guidelines define the clear space, minimum sizes, and correct usage of the OKOLOOM mark across all applications.
The chosen typefaces balance warmth and clarity making OKOLOOM feel approachable and premium at the same time, whether on a label or a digital campaign.
Before a brand can speak visually, it needs to know what it stands for. The brand story defines OKOLOOM's values, voice, and purpose.
The real test of any identity is how it lives in the world. From business cards to tote bags to folders and letterhead, these mockups demonstrate the OKOLOOM system applied across physical touchpoints.
The OKOLOOM identity extends naturally into digital. These web and social mockups show how the brand system translates to screen — from campaign hero images to social media posts to a full website layout.
I design thoughtful brand identities, packaging systems, and visual campaigns that help brands stand out. If you're hiring for graphic design or brand work, let's connect.
Email me